We will be happy to help you with any request by email: info@fordonate.com
Donation buttons aren’t only for nonprofit websites. Nonprofits can use donation buttons on platforms such as YouTube, Google, and even Facebook. Including donation buttons on these additional platforms is a great way to encourage giving from people who are already engaged with your content and who may feel more compelled to donate as a result. For example, including a “Give Now” button beneath a touching video posted to your social media account gives supporters the opportunity to give right when you’re inspiring them.
Whether you’re an experienced web developer or completely clueless when it comes to web design, online fundraising tools make it easy to create donation buttons that capture donors’ attention and encourage giving.
Before you can add a donation button to your Instagram posts, you’ll need to enroll and be approved to use Facebook Charitable Giving Tools through your Instagram Business account. You’ll also need to link your Instagram account with your nonprofit’s verified Facebook Page. Once you’ve completed these steps, you can add a donation button following the instructions outlined in this Instagram support article.
Donation buttons make it easy for supporters to participate in online giving. Including a simple, eye-catching donation button on your nonprofit’s website and other virtual platforms is a great way to encourage people who are engaging with your content to support your cause.
I already have a donation page; do I also need a donation button?
Yes. The donation button leads to the donation page and gives users on the site more opportunities to choose to donate. Including a donation button on your nonprofit’s website is a great way to encourage people who are engaging with your content to support your cause.
Where should a donation button be placed?
The donation button should be placed somewhere prominent on your site, where it is easy to find preferably on the site’s top navigation menu. That way, the button follows the user anywhere on the site.
Written by James Baxter is professional ghostwriter, editor at write my essay and blogger, who loves sharing his experience and knowledge with readers. He is especially interested in marketing, blogging and IT. James is always happy to visit different places and meet new people there. Have you ever thought of how hard it is […]
On the settings page of the plugin you will find clear instructions on how to sign up for a PayPal account if you don’t have one already. The plugin also provides instructions for how to setup a PayPal Sandbox account – which will allow you to setup a fake PayPal buyer and seller account (with fake money) so you can test everything before you start selling to the public.
Fundly’s easy-to-use crowdfunding platform is a great way for both individuals and nonprofits to raise money for a good cause. This donation tool is shareable on many social media platforms, is mobile-optimized, and allows you to keep supporters updated easily.
We love that with Fundly, you can add personalized messages, photos, and videos to your crowdfunding page. You can even update your friends with a blog-like style of posting, which you can do from anywhere with the free Fundly app!
Because Double the Donation’s database can be included right where your donation button is, donors are encouraged to follow up with their employer about matching gifts and maximize the impact of their donation for your nonprofit.
With their donation pages, you can pre-fill custom amounts with descriptions so donors know what their donation does, offer multiple language options, and include employer donation matching information.
DonorBox is a great donation button provider for nonprofits who are looking to prioritize their recurring gift donor retention strategy, as well as those who need the option to have their donation buttons in multiple languages.
Snowball offers an innovative two-tap solution to nonprofits so that donors are less likely to abandon the donation process partway through. From their phones, mobile users can select the amount of money that they want to give and then confirm their donation through an email.
Bonfire combines merchandise selling with fundraising through their unique online donation button. With Bonfire, you create your t-shirt design, choose your profit margin and customize your donation page, and then start your campaign!
They provide donation buttons to both individuals and nonprofits, so whatever you need to raise money for, they’ve got you covered. You can easily share your donation page on social media or through email, too.
In addition to their custom donation buttons, Donately offers beautiful fundraising pages and donor management solutions. By using their forms, you can track the important information from all of your donations, as well as the ability to input cash or offline donations into your data set.
Edco is a donation button provider that caters specifically to teachers and other education leaders. The team leader builds the page and starts the fundraiser, and then the team members (parents, students) promote the page and share it amongst their social circles.
We love how easy it is to share this donation button with your social network. You can share your campaign on social media and through direct email, all through Edco. They even provide you with templates!
Edco is the perfect donation button for teachers, coaches, or parents to raise money to ensure their child’s success, no matter if you’re fundraising for a school trip, a sports team, or something else.
Once you’ve set up your account, you have access to key data and metrics from all your donations and you can seamlessly integrate DonationForce’s software with ticket pages for your events, matching gifts databases, and your email marketing platform.
Their multifaceted online giving platform offers everything from text-to-give to peer-to-peer fundraising, and all of their services can stream donor data into either the iDonate Backoffice CRM or into your nonprofit’s existing CRM.
Our favorite part of iDonate is how easy it makes online and mobile giving for large nonprofits. They offer chapter management solutions so that each branch of your organization is able to fundraise to the best of their ability.
The Donate button is a quick way for people to donate to your organization without leaving Facebook. You’ll be able to add the donate button to your Page, posts and live video, making it easy for supporters to contribute in a few taps. Donors can now choose to give a one-time or monthly recurring gift.
When it comes to fundraising tools, it doesn’t get much easier than the digital donate button. While fundraising efforts have steadily moved online, the COVID-19 pandemic accelerated this trend almost overnight.
Simply put, a donate button is one of the most direct ways someone can give (besides handing you the money themselves). It’s linked to a donation form, where donors enter their dollar amount, add their payment information, and complete the transaction, all in a few clicks. You can add a donate button anywhere you want to raise money, like your website, social media profile, email campaign, or even text messages.
It’s also your big call-to-action button — how visitors scrolling your homepage or skimming your Facebook page learn what you want them to do next. So, it’s important to create a button and checkout form that’s easy to find and user-friendly. (We’ll give you tips on that later.)
The first step toward successful fundraising is a modern donate button that covers all the bases. The features and resources below let you reach a wider giving audience, tell your story, and keep your fundraising costs under control.
For example, Givebutter allows you to offer monthly, quarterly, or yearly donation options. You can also suggest different giving levels and include rich descriptions that explain what each level accomplishes.
The donation button that comes out of the “box” will be usable, but it may not match the spirit of your brand or cause. For instance, a lime green button might clash with your website’s bright red background. An oversized button, on the other hand, could look clunky to your web-savvy audience.
When you collect payments with your donation button, a number of fees will automatically be deducted by a payment processor like Stripe or PayPal. It’s common to see payment processing fees like 2.9% + $0.30 for each transaction. That means if you receive a $100 donation, you’ll actually end up with $96.80.
When 50% of all nonprofit website visits come from users on mobile devices, it pays to choose a donation platform that’s mobile-ready. There are many factors that go into a mobile-optimized donation tool, but with the large number of mobile devices and screen sizes, your best bet is software that uses a responsive design.
That means your button and form will automatically change sizes and reorganize content to fit any screen or website builder (like WordPress, Squarespace, Wix, etc.). For instance, your button might shift to sit below your header instead of right beside it. No matter what, grab a mobile device and make sure everything looks alright before you start directing donors there.
Look for a donation platform that offers knowledgeable, around-the-clock customer support. No one wants to miss out on funds or lose donors due to a technical bug. Whether you prefer phone, chat, or email assistance, make sure there’s a way to ask questions and find answers any time of day. This might also look like an in-depth resource library, FAQ page, or community forum.
As you can see, the smallest piece in your fundraising toolkit — your donate button — can ultimately have the biggest impact on your success. It’s the primary way your donors will engage with your campaign and make their support real.
If you’re registered as a 501(c)(3) public charity or similar organization, you may be eligible to confirm your PayPal Business account as a charity. Charity accounts benefit from paying reduced PayPal fees, including on payments made via the Donation button. 1
A carefully crafted donation page can make all the difference between more dollars raised or not. Without any online presence, you’re out all online donors—with a poor one, you’re cutting your donor base down.
With the right best practices, a thank you email can help steward a one-time donor into a recurring one. It’s an opportunity to show gratitude. It can also be a way to offer other opportunities for the supporter to be involved in your organization and help out.
When your donors feel strongly about your fundraiser, they’ll want to tell their friends about how they can support too. You’ll want to enable them by making it shareable across a variety of channels such as e-mail and social media platforms (like Tiktok, Facebook, Twitter, etc). Diversifying its shareability across channels also means your fundraiser gets a wider reach. A wider reach means a wider audience, which can translate to more donations!
If you’re like many organizations, you may not have a website that’s optimized for donations. If your donation button is hard to find or see, you’ll lose out on potential funds. Whether your website visitors are there to read updates or learn more about upcoming events, it’s still key to grab their attention with a bold donation button.
Publish regularly on your blog. Publish blogs during these months with stories about your cause, asks for donations, and include a link to your donation page. Regular readers of your blog can learn more about your campaign and find new reasons to give!
Your donation website is an opportunity to become a hub for your different initiatives or fundraising campaigns. Create a page for each one, and then use Google Analytics to track your success from different channels.
Donation websites haves so many elements! But the right software can make the process easier. WildApricot has helped thousands of small and medium-sized nonprofits build websites optimized for donations in a matter of minutes.
With the right donation tools, you can streamline your fundraising campaigns, automate administrative tasks, and bring virtual or hybrid events to the next level. In other words, they make getting donations so much easier for your time-strapped team!
Funraise’s fundraising technology is equipped with essential donation management tools. Their features are designed with flexibility in mind to help nonprofits with the most important aspects of their fundraising campaign.
Donorbox’s online easy-to-use fundraising software enables individuals and organizations to drive donations. Easily integrated to a website, it helps with promoting fundraisers and stewarding one-time donors into monthly donors.
Whether you’re a place of worship or nonprofit organization, Givelify is a donation management solution for receiving charitable funds. Their software features fundraising goals, a donation tracker, and an analytics dashboard.
Qgiv provides a well-rounded fundraising solution for growing nonprofits. The software offers tools like event registration, donation forms, text giving, auction events, peer-to-peer fundraising, and CRM and email tools.
DonorPerfect’s software gives full-end support with fundraising. It helps with donations, contacts, receipting, reporting, email, reporting, auction management, and fundraising initiatives. It’s ideal for nonprofits of all sizes.
Creating donation campaigns is easy with Facebook Fundraisers’ direct integration into the social platform. Boost campaign attention and gain traction with features for nonprofit and personal fundraisers.
Squarespace’s all-in-one solution for websites can be a great place to start for creating a donation website. It gives users intuitive, pre-built templates and designs to customize for their individual needs.
And that’s everything you need to know to create a donation website! With an understanding of the right elements, tools, and strategy under your belt, you’ll be able to make a donation website that drives donations for your cause and increases the reach of your organization.
Of course, systems like PayPal have their standard yellow buttons, as do many of the fundraising platforms out there. But sometimes you need to create a custom button for your website or Twitch streaming donation page. This guide will help you get inspired by some of the best donate buttons from nonprofits as well as share some basic donation button templates.
reat contrast of World Animal Protection’s dark orange donate button against the white background is an automatic win, plus it reinforces the brand color. This is a large, easy-to-find button element that lives consistently in the top right part of the site and follows the user down the page.
Not much. We’d consider testing a more common “DONATE” text, and possibly test adding a second monthly gift or fundraise button option. This might hurt the great clean look, but it could raise more money!
“And in spite of the COVID-19 pandemic, 2020 was our most successful year of fundraising yet. Donorbox’s simple, easy-to-use integrations have played an undeniable role in driving this growth. Under the hood, Donorbox’s control panels give our team quick day-to-day insights on donor retention and campaign performance. The control panel also makes it easy for us to get our entire team involved with donor relationships.”
When you’re exhausted from putting out fires, sometimes planning ahead gets pushed to the back burner. Our Premium software helps you automate manual tasks, reach more supporters, and unleash your organization's full potential.
Donate buttons can be used not only for the nonprofit’s website but also on platforms such as YouTube, Google, and even Facebook. Adding donate buttons to these platforms is a great way to encourage giving from people who are already engaged with your content and who may feel more compelled to donate as a result.
Before we start with the steps to install a donate button on your website, you must make sure your donation form is set up. Your donate button will work only if your donation form is linked to the donate button. Bear in mind that your donation form must be as simple and well designed as your donate button, it is a complete donor experience that counts in making sure your supporters are able to donate easily and continue to come back.
This is where you can customize the look and settings of your Donate Button. Make whatever changes you need to the customization settings. You’ll notice the code in the code box adjust itself as you make changes.
Once you’re on the page that you want to add the Donate button on, select the text editor (as opposed to the visual editor). Paste your “Donate Button” embed code (that you copied in Step 4) in the appropriate text box.
It is advisable to use colors familiar to your donors, such as those in your logo or other marketing materials. Familiar branding and imagery help in ensuring consistency and accountability. Also, ensure that your donation button color contrasts with the rest of the site to make it stand out. A donation button will lose its power if it is not made to stand out on your website or if it is easy to miss.
A great way to set suggested donations is to recommend amounts that are slightly higher than your previous average donation. For example, if last year’s average donation was $25, suggest donations of $10, $30, and $50. People who want to donate $25 would be more likely to increase their donation to $30 rather than reduce their donation all the way down to $10.
You can also highlight the default donation amount so that it stands out from the rest. Also, consider giving them an option to donate a custom amount.
Any successful nonprofit fundraising campaigns have a Call-to-Action. A Call-to-Action is exactly what the name sounds like- words or phrases that drive visitors to take a specific action on your site. Your call to action is when you actually ask somebody to do something—in this case, donate.
Upon clicking, the button takes users to a secure donation page with an embedded form right at the top of the screen. Prefilled donation amounts and the option to choose a recurring donation make the whole experience easier for donors.
There’s another ‘Donate Now’ button on the homepage dedicated to recent or urgent campaigns. It has a clear and actionable CTA above it, which prompts users to help immediately. This button takes users directly to the campaign-specific donation page.
The side button on the website looks redundant as the top button is a sticky button. Plus, both the buttons take users to the same donation page. Hence, opting to not have that button on the website would do no harm.
The nonprofit has a provision on its website to help raise money for relevant causes. However, the feature is not highlighted on the homepage. This can be easily done with a ‘Fundraise’ button right next to the donate button at the top right corner.
But we have come to notice the other ‘Donate’ texts that pop in throughout the homepage, right till the bottom. These CTAs should be given a button-like appearance for better visibility against the background images. The text-like appearance with white font color is making them less likely to grab attention.
The CTA or message right above the donation form is simple and easy for people to understand their mission. The one to the right in a bigger font is equally effective, in fact it makes the cause more transparent.
The donate button isn’t sticky. It tends to be left behind as you scroll down the page. We’d suggest having a button that moves along with your users’ eyes up or down the page. The nonprofits in our previous examples possess sticky donate buttons on their websites. You may want to have a look.
It’s big and placed at the top navigation bar alongside the logo and hospital name. Hence, it’s easy for users to find the button. Its high contrast, bright color, and ample white space ensure the same.
The red color could be hugely in contrast with the website theme, however, we wouldn’t complain about it. That’s because the hospital has very tactfully placed the call-to-actions in the same color on the homepage.
If there’s one thing we could improve, it’s the way the message is placed on the donation page image. While the words are quite effective, the image in the background makes it a little difficult for them to stand out.
Studies show that the human eye tends to read websites in an “F” or “Z” pattern. The top left corner is best for logos and the upper right corner is a great location for placing your call to action. The bottom right-hand corner is another good location to place your donate button. Make sure that the donate button is present not only on your website but on every other platform as well.
Your donate button may simply say “donate” or “donate now”, or you can include other messages as well such as “give”, “help change lives”, “help us”, “support our work”, “click here to donate”, “give a gift now”, and other such call-to-actions. Remember to keep the message short and simple. Refer to the section on the best practices for more examples of call-to-action messages.
Sometimes, donors might be confused as to how much to donate. You can pre-fill the donation amount of your choice near the donation button to eliminate confusion, expedite the checkout process, and encourage your donors to donate more than the minimum.
Wagisha Jha is the content overseer and writer at Donorbox. She is a marketer specializing in early to mid-stage startup growth. In her free time, she can be found writing, caring for animals, or indulging in fine arts. Say hello to her on Linkedin or Instagram.
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In the world of nonprofit fundraising, we all have different aims and aspirations. But there’s one goal to rule them all—one purpose that brings us all together. And that’s getting more donations. “Sure,” you say with a smirk. “And how do I do that?” With a donate button, friend.
We are gathered here today to click through all the links and learn the why, where, and how of this little powerhouse. We’ve got oodles of information and shnoodles (maybe even poodles!) of donation button examples to inspire you. Let’s start pushing some buttons for good!
The real question is, why wouldn’t you use a donation button on your website? Unless you have koumpounophobia, which is a fear of buttons. And actually, that’s a fear of buttons on clothing, so … you should still add a donation button to your website. Because there are so. Many. Benefits. Let’s list them out. You’ll be adding that button to your arsenal of donation tools in no time!
If you’re using a nonprofit CRM already, there’s likely to be no additional cost to add a donation button to your website. Nearly all web platforms have the option to add a simple button. With Funraise, for example, that integration comes at zero cost to you!
Sure, various social media platforms have their own donation buttons, but there’s so much noise out there in the metaverse! With your very own donate-now button, it’s all about your nonprofit. The button directs donors to your donation page, so there's no muss, no fuss.
A donation button saves your donors from agonizing over how to give. You can set suggested donation amounts in advance, or donors can give what they wish. They can easily make a recurring monthly donation, or make one in honor of a loved one.
Donate Now buttons need to be anywhere you’re making an ask. They should be front and center on your homepage, above the fold—not buried at the bottom or on an internal page. They should be in fundraising campaign outreach, marketing emails, on your blog, and on social media.
Home is where the heart is, and it’s also where the donate-now button needs to be. Embed your donation button on your homepage, somewhere visible to everyone, to drive conversions. If you have a visual banner at the top, that’s great. You can also put it right smack in the middle of your hero image (that’s the big image pinned to your main page) so it’s impossible to miss. Many nonprofit organizations opt for the upper right-hand corner, too.
Donation buttons should be in pretty much all of your emails (the exception being a thank-you email for a recent donation). Sending out a donation request? Button. Providing an organizational update? Button. Sharing a success story? Button! Donors have read your story; now, they can easily be a part of it by clicking and giving. Donate buttons are also a great way to help meet your fundraising goals, so add them to all your campaign updates.
Donors, like all of us, scroll through miles of Facebook pages or Instagram posts. Having a large donate button at the top of your Facebook page, or a slightly smaller one (that’s just how they format ‘em!) in your Instagram profile, makes it so easy for supporters to give if a certain post resonates with them. And while it doesn’t provide the branded experience of a donate button that links to your donation page, it does allow folks to give quickly without leaving Facebook. What a relief, right? Who knows what else is out there.
It’s always a good idea to have a (slightly more subtle) donate button anywhere that you’re telling a good story. Including a donate button on your main menu ensures it follows site visitors from article to article. Alternately, adding one beneath your blog posts or in a sidebar next to your press releases is a nice way to give potential donors some light donation encouragement.
When it comes to nonprofit donate buttons, simplicity is key, so every little detail matters. Splash it everywhere. Make it big and bold, so no one can miss it. Keep color in mind, align it with your brand, and craft a killer CTA—but keep that short and sweet.
Your donate button should draw the eye, and that means using colors that stand out. The whole point of including a donation button is to make donating easy. If donors can’t find your button, the lil' fellow might as well not exist.
That being said, stick with your brand. Hopefully, you have some brand guidelines to steer your online fundraising and, in turn, your button design. If not, stick with colors that are used across your current website, in marketing materials, and in your logo. Consistency is key!
Yes, we know, you’re an artiste, but use those mad graphic design skills on other projects. Your donate button should be clean and clear—no patterns, no fuss. And the same holds true for your text. Keep it clean and to the point. Your donation button is not the place to test out your novella. (But we do want to read it. Really!)
Again, that’s call to action. Essentially, your donate button is an action button—donors click it expecting it to do what it promises to do. You can urge them to “donate now” or “join the fight,” or you can get creative and choose an action specific to your cause. Just make sure it’s accurate.
In addition to providing totally free donate buttons for nonprofits, Funraise allows you to offer recurring donation frequencies and set payment options and suggested amounts. It also makes it easy for people to donate from their desktop, laptop, or mobile device. Basically, it’s a small package that packs a big punch! You’ll be able to capture donations from people on any device, sync your donation form with your integrated email list, and automatically send a donation confirmation receipt—all while collating donor data.
Now that you know you can create a donate button for free, you’re probably super stoked and ready to get started! Wait, is that skepticism on your face? “If I add a donation button for free, there must be a catch,” you think to yourself. Let’s explore those feelings …
The only real cost, then, is in waiting. The longer you wait to get your own donation button, the longer you're leaving potential donors in the dark. Your cause is worth transforming your digital fundraising, so hop to it—pronto.
We’ve made our case. And now, we think you’re ready to have the greatest donate button around—the one that every kid is talking about on the playground. We’ve got you. Below, we’ll show you a smorgasbord of the best donate buttons, with donation links that are intuitive to use and easy on the eyes.
Let’s kick things off with a selection of exceptionally awesome and exceedingly cool donate buttons. These cool donation buttons stand out from the pack with their eye-catching colors, unique shapes, and smart placements.
We’re all about clear call-to-actions, and having “donate” right above “contribute” is a bit confusing, as the terms are quite similar. And the homepage overflows with fascinating impact statements, but because the button’s not sticky, it’s gone as soon as you scroll down. Finally, when you click, you need to select “donate” one more time to actually make that donation. The best fundraising strategy is to streamline the donation process so donors can give with a click.
Opal Creek Ancient Forest Center makes their donate button impossible to miss, with a bold color and a stand-out shape. It’s not intrusive, but it makes an impact. We also love that it changes color when you hover over it, encouraging interaction.
The button’s fab, but when you click it, you have to scroll and scroll, then click another “donate” button to actually donate. Plus, you have to sort through multiple donation options, with separate buttons for one-time gifts, recurring giving, workplace giving, and more. It’s a lot of work for donors. Instead, this cool button should pop up a simple donation form, where donors can give with a click.
Know Your Rights Camp’s website is mission-driven and future-focused. The red buttons against the black-and-white background, which is a video, make a powerful impact. There’s no way you can miss them. When you click one of the donate buttons, the site pops up a donation form that reiterates their mission and provides suggested donation options.
We’re all for a big, bold donate button—but three buttons on one screen is a lot! It feels a little much, plus they all take you to the same donation form. The heart on the left-hand button feels a bit out of place with the aesthetic, too.
So, you’ve got your heart set on a donate button that’s cute as a button! Wait, but it’s already a button. So … huh. Anyway, here are a few cute donate buttons for plenty of adorable donation inspiration.
We love this cute donate button aesthetically—it’s creative, it’s unique, and it’s quirky without being kitschy. That heart icon is modern and distinctive. Plus, the button’s sticky, so as you scroll down, it’s always right there, ready for a quick click if the urge strikes!
Because the central image is so vivid, the donate button blends into the background a bit, and site visitors could miss it. Additionally, the pale text color means that as you scroll, it gets lost against sections of the homepage that have a light background.
This nonprofit’s website feels simple, but we love the rounded edges and soft font of Paper Airlines’ donate button. Putting it right next to their colorful, sweet logo (with its catchy slogan!) makes you want to take action and make a change. The donation form is wonderful, with each donation amount connected with a specific impact. We also love the “I want to fundraise for this” option on the form—way to pump donors up for some peer-to-peer fundraising!
Maybe we’re perfectionists, but the button location feels a little off—we’d rather have it aligned with the other menu options or in its own space. Having it so close to “Tutor or Volunteer” also means that we kept hovering over that option instead. It could also be a teensy bit bigger.
Listen, pink + hearts just ups the cute-button factor! JDC’s donate button is large and in charge. The pink color makes it pop, and the heart feels welcoming. And we heart that the pink color doesn’t feel totally out of left field because there’s a sliver of that same pink in their lovely logo.
The button goes right to a donation page, but you have to scroll through a half-dozen paragraphs of text to actually enter your information. We already clicked, so we already want to donate! While your donation form is a great spot to reiterate your mission, you only need a sentence or two. Once folks have clicked your donation button, you don’t need to do a lot of convincing.
Contrasting, bright colors make a donation button pop. And one of the colors that stands out the most is fire-engine red. A lot of nonprofits already use red on various fundraising pages because it denotes urgency. A red donate button is sure to do the same.
MSAA’s donate button is impossible to miss, but the red color is also included in their logo, so it’s not out of place. And we love the straightforward donation form. When you click the donate button, it goes straight to a clear-cut form, with suggested donation amounts and one-click options to be a recurring donor or make a gift in memory of someone. Below that, you can pay by credit card or PayPal. There’s even a field to search for whether your employer makes matching gifts.
Everytown for Gun Safety’s red donate button really stands out—both due to its position and its color. At the same time, it feels on brand because the same color red is in their logo. Additionally, because ending gun violence feels so urgent, the red feels tonally appropriate. The donation form, too, is clean and to the point. There are clear buttons for GPay, PayPal, and credit card, as well as all the expected giving options. And we like that the impact statement is next to the donation form—no scrolling needed.
Who doesn’t love blue? No one, because it’s the best color. And even if you don’t agree with us, you probably like the ocean and sky and blueberries. Blue, in many ways, is the opposite of red. It brings about feelings of peace and tranquility—and that can be useful for your fundraising strategy. Check out these examples and see how you feel. A blue donate button might be your key to chilled-out, ready-to-give donors.
350.org’s blue donate button echoes the color of their logo and the background color behind their mission, creating a nice sense of balance and cohesiveness for their page. The blue feels especially appropriate for an environmental organization. On the donation form, everything’s clear-cut and easy. We like the option to give $3.50, $35, or $350 as a nod to the organization—it lends a little spice to the usual donation amounts.
The hero image changes, and the donation button pops more against some images than others. It gets a bit lost in the more colorful ones, though the images themselves are powerful. Also, we’d make that top menu sticky, so that you keep seeing the donation button as you scroll down.
While there’s something to be said for going with a simple, standard, successful donation button, it’s natural to want to stand out a little bit. And if you’ve got the color, the placement, and the giving experience down, what else is there to change up but the wording? One CTA to try is “Donate Here”. A donate here button confirms to the donor that they’re in the right place, and these examples confirm that bringing the horse to water is half the battle.
DFRC has their donate here button on a pretty busy page, and yet, it still stands out. The size, color, and contrast of the button ensures that potential supporters know that they can donate money right then if the other ways to help feel overwhelming.
The placement! Dang, it’s a good thing that this is a big, bold button, because it’s almost lost on the page. If DFRC moved it to the header or to the middle of the page, we think that it might just inspire more clicks.
We almost put this in the section with cute donation buttons because holy moly, is this the definition of adorbs or what? St. Francis nailed it with a button that manages to make our hearts flutter before we even hand over our heart-earned dollars.
Where do we wanna give? Here! When do we wanna do it? Now! If you want your donors to repeat this chant, you need a give button with an emphasis on the “now.” Fortuitously, we’ve got a couple of examples for you.
This sweet give-now pop-up donation button does a great job of convincing us that we need to give right away. After all, it’s for Jake! And who can resist that cute face? The $10,000 incentive is a great way to create urgency, too. Why wait if donating ASAP means getting some extra funds? When you click, you go straight to a clean donation form.
The “donate now” button really pops against World Housing’s powerful hero image, emphasizing the immediate need for safe housing. And the donation form itself is one of the cleanest we’ve seen—there’s no fat left to trim!
Their mission is powerful, but it’s difficult to read when overlaid on their logo, which also uses white text. Additionally, “learn more” is larger than “donate now,” and the two buttons are the same shape and color. That muddles the message a bit in terms of which CTA is the priority.
Good things come in small packages, so it stands to reason that your donate button doesn’t have to take up half your page to make an impact. If you’re considering small donate buttons, the examples below will let you take some baby steps towards button inspiration.
This donate button is petite but noticeable. The bright orange color and location makes it impossible to miss, but it still feels on brand. We also love the bright sun just underneath the main menu—the whole page feels hopeful.
This button’s small, but it has a big impact—and there’s another, bigger, bolder button on the hero image. It doesn’t feel like too much because there’s so much white space and the central image is so powerful. Thorn’s work is heavy, but their website is doing a great job of infusing it with hope and empowering supporters.
This button duo is a perfect pair. And when you click either one, the site reiterates Thorn’s impactful message—but you also have to click again! The “Be a builder” CTA followed by a separate “Join now” CTA to be a builder is confusing, too. One CTA for each action is our mantra.
The donate button on your website should open a pop-up donation form or redirect users to a separate, secure donation page. This form should be simple and straightforward so donors don’t get confused and leave.
Popular CTAs (CTA = call to action) include “donate now,” “give today,” and “get involved,” but you can experiment to figure out what works best for your organization. Generally, specificity helps, so consider pairing a short CTA with a mission statement.
Donate buttons let donors contribute directly to your cause with one click. They’re a great way to drive conversions and emphasize your nonprofit’s priorities for site visitors. Because donate buttons make giving so easy and offer multiple giving options, they’re a vital fundraising tool for any nonprofit organization.
All signs point to yes! Adding a donate button to your nonprofit website drives conversions by removing barriers to accepting donations. Just one click and you can make a donation. That means they’re convenient for donors and efficient for you. Plus, they cost you nothing.
More than ever, people make their donations on websites. While many donors still give by check or call to make a payment by credit card, online giving continues to grow year over year. Because of this, you should have a branded, modern website. Adding a donate button will certainly help!